Archetypal Strategist

Archetypal Strategist, Patrick Mattison, founder and creative director on strategic marketing and business development.

Welcome to the Archetypal Strategist!

I believe that entrepreneurship is a heroic journey, and that each of us has the power to be a hero in our own right. My philosophy is rooted in the idea that our city is a reflection of our collective soul, and that when it suffers, we all suffer. That's why I’m dedicated to helping entrepreneurs find their unique contributions and use their skills and passions to make a positive impact on their community.

As an archetypal strategist and designer, I bring a unique perspective to the world of entrepreneurship. By understanding the archetypes that underlie human experience, I can help entrepreneurs identify their own unique contributions and find ways to use their talents to heal and transform their city. Whether you're just starting out or you're an established business owner, I can help you find your purpose and create a business that aligns with your values and passions.

Services: Archetypal Design and Creative Strategy

As a seasoned design professional and archetypal strategist, my expertise lies in shaping the aesthetic experience of your business, service, or idea by tapping into its archetypal function. This unique approach ensures a resonant connection between your business and your customers' journeys.

My comprehensive services extend from brand aesthetics to visual experiences, all rooted in archetypal principles. With a rich background in content creation and art direction, I bring a dynamic blend of creativity and strategic thinking to the table.

I guide businesses in developing a brand narrative that aligns with their unique values. This process involves crafting a visual and experiential identity that conveys the archetypal significance of your product or service. It's not just about creating a look, but developing an authentic brand experience that resonates with your customers at every touchpoint.

Furthermore, I utilize systems thinking in my approach, considering the broader context of the customer journey. By doing so, we ensure your business provides value that contributes to both individual and systemic flourishing.

Partnering with me means your business can expect a deeper understanding of your customers, a brand narrative that aligns with your values, and a visual and experiential identity that resonates with customers on an archetypal level. Together, we can create solutions that not only look good but also serve a deeper purpose.


I believe that the purpose of business is to contribute to the well-being of the community and the environment while also providing for the needs of its stakeholders.

I believe that entrepreneurship is a heroic journey, and that the role of the entrepreneur is to act as a positive deviant, challenging the status quo and offering innovative solutions to the problems that ail us.

I believe in holistic thinking, which considers the interconnectedness of all things and seeks to create systems that support the flourishing of individuals, organizations, and the environment.

I believe in the power of archetypes, which can help us understand ourselves, our customers, and our role in the world. By tapping into the archetypal energies that drive us, we can create meaningful, authentic brands and products that resonate with our customers on a deep level.

I believe in the importance of storytelling, which can help us communicate our values and vision to the world. By crafting a compelling narrative that speaks to the archetypal desires of our customers, we can create a brand that is more than just a product, but a meaningful part of the community.

I commit to using my skills as an archetypal strategist and creative director to help businesses and entrepreneurs create products and brands that are not only profitable, but also contribute to the well-being of the community and the environment.

I commit to remaining true to my values of holistic thinking, positive deviance, and archetypal storytelling, even when it is difficult or unpopular.

I commit to being a force for good in the world, using my work to help create a more just, equitable, and sustainable future for all.